During CHINACOAT 2025 Shanghai exhibition, Su Ertian, Chairman and Chief Executive Officer of Global New Material International Holdings Limited, paid a visit to the exhibition and exhibition booths of SUSONITY, Chesir, and CQV, and provided guidance and direction for the group’s brand matrix to deepen the market and technological innovation, and gathered development synergy.
Chairman Su Ertian focused on the effectiveness of each brand strategy and gave full recognition to the group’s innovative practices and market expansion achievements in the new materials field. From SUSONITY’s precise positioning in high-end manufacturing to the all-domain extension of the “industrial-grade + life-grade” dual-dimensional layout of Chesir, and to CQV’s technological breakthroughs in color purity and core processes, all demonstrate the group’s strategic determination to respond to market demands through product innovation.
Centering on the upgrading trend of the industry, Chairman Su explicitly stated that we should continue to activate the product differentiation advantage through CMF color innovation, expand the market boundary with full-scenario services, and consolidate the foundation of industrial competitiveness with hardcore technology, promoting the simultaneous rise of brand value and market share.
During the visit, Chairman Su Ertian interacted face-to-face with the front-line team and exhibitors, listened carefully to market feedback and cooperation demands, and transformed the cutting-edge market information into precise guidance for product iteration and strategic optimization. This in-depth research and deployment not only clarified the path for the subsequent development of each brand, but also greatly consolidated the confidence and drive of the team to overcome difficulties, injecting strong impetus into the group’s continued leading position in the high-end new materials track.
In the future, Global New Material International will continue to take CMF color innovation as the aesthetic core, green and low-carbon technology as the development background, full-scenario services as the link, and hardcore R&D breakthroughs as the growth engine, deeply cultivate the high-end new materials track, not only to become the definer of “industrial-grade + life-grade” all-domain color solutions, It will also be a driver of technological upgrading and a practitioner of sustainable development in the global coatings and related industries.