Global New Material International (GNMI, 06616.HK) is delivering a strong market expansion performance following its acquisition of SUSONITY, sending clear signals to the industry and capital markets through rapid product innovation and consistent presence on global exhibitions: synergies from the acquisition are transforming into tangible business growth momentum in an accelerated manner.
In the previous articles, focus was put on three dimensions: overview of integration progress, global production capacity network, and integration of talent and culture. This issue focuses on the market, exploring how SUSONITY maintains its brand momentum during the acquisition integration period, creates new growth opportunities through product innovation, and generates actual orders from its collaborative sales model.
Product Innovation: Leveraging Technology Depth to Unlock Market Space
If the technological assets acquired through mergers and acquisitions remain merely items on patent lists, they ultimately hold only book value. GNMI has taken a different approach by swiftly transforming this technology potential into appreciable product breakthroughs. During the integration period, SUSONITY not only maintained its innovation pace but also launched a series of significant new products across diverse applications, including automotive coatings, cosmetics, industrial plastics, and even cutting-edge robotics.
In the automotive coatings sector, SUSONITY has made a global launch of Xirallic® Leopard White, a product specifically designed for the original equipment manufacturer (OEM) paint market, and has partnered with Konica Minolta, a global leader in optical technology and color measurement, to jointly release a co-branded technical manual. The premium silver-white pearlescent pigment delivers exceptional brilliance, outstanding transparency, and a hue nearly neutral, effectively addressing long-standing technical limitations of this category.
In the cosmetics industry, the 54th edition of Colour Forecast jointly released by SUSONITY and BEAUTYSTREAMS, a global authority in the beauty sector, presents six color trends that can directly serve for formulation centered around the theme of “Re/Generation”. It transforms consumer insights, cultural signals, and trends in science into practical concepts, formulations, and promotion directions for customers. This surpasses mere pigment supply and represents capabilities deeply integrated into the front end of product development of customers.
In more imaginative realms, SUSONITY has launched ROBO CHROMATICS—the world’s first color design tool specifically developed for humanoid robots. As humanoid robots rapidly enter medical, personal care, and industrial fields, the system featuring 14 ready-to-use coating formulations enables robots to be visually fitted to environment and context. From automotive coatings to color solutions for robots, SUSONITY is entering the emerging field of humanoid robots, continuously expanding the use of premium effect pigments.
The intensive launch of product innovations during the integration period sends a key signal: increasing R&D investment and effective consolidation of group resources are rapidly transforming SUSONITY’s technological expertise into tangible market outcomes. Behind each new product lies either a deepening of existing technical barriers or the opening of new growth opportunities, with the former solidifying the existing market and the latter expanding into new frontiers. Together, these two forces drive SUSONITY’s sustained growth.
Market Launch: From Debut at Exhibitions to Capturing Customer Mindshare
Having a great product is the starting point and making the market see and recognize it is the critical step in realizing commercial value. Since it became independent, SUSONITY’s presence at global industry exhibitions has clearly outlined a trajectory of continuously rising brand momentum.
In November 2025, SUSONITY made its debut at CHINACOAT 2025 as an independent brand under the GNMI group. Its innovative booth design attracted over 1,420 purchasing customers and visiting companies from more than 30 countries. In just over half a year since then, SUSONITY expanded its presence across Europe, America, and Asia—from the Paris in-cosmetics Global and the London Packaging Week to the American Coatings Show, PCHi, and the NYSCC Suppliers’ Day—covering all core application industries including coatings, cosmetics, packaging, and plastics.
SUSONITY’s intensive presence at over ten global exhibitions serves as a strategic move to showcase to the international market its premium brand image and cutting-edge technological capabilities. Such presence also acts as a commercial front line for uncovering cooperation opportunities and building new project pipelines through deep engagement with high-quality global customers.
In addition to efforts in establishing a strong presence, SUSONITY was selected as Brazil’s top pigment supplier for the 18th consecutive year. It also participated in project STELLA of Bundesdruckerei’s EX NIHILO concept banknote series and helped it win the IACA Excellence in Currency Award 2026 in the category “Best New House Note.” External acknowledgement from customers and the market serve as the most solid testament to SUSONITY’s journey of commercial realization.
Collaborative Sales: From Strategic Vision to Real Orders
If product innovation is SUSONITY’s growth engine, then collaborative sales represent the most direct commercial realization of merger and acquisition synergies. During the integration period, leveraging its mature direct sales network and long-standing customer relationships in the European and American markets, SUSONITY is accelerating the introduction of good products from Chesir, another subsidiary of the GNMI group, into overseas premium markets.
Currently, signed cross-selling orders cover the industrial sector, with breakthroughs already achieved in both natural mica-based and synthetic mica-based pearlescent pigment products. Going forward, expansion into coatings and cosmetics sectors is expected. Cross-selling initiatives have been successfully implemented across multiple key regions and sample dispatching and customer certification are progressing steadily worldwide. Meanwhile, Global New Material International’s established distribution network in China and Asia also serves as a strong support for SUSONITY to accelerate its penetration into emerging markets.
Moreover, collaborative sales efforts extend beyond products to include in-depth personnel exchanges and knowledge sharing. The two-way interaction and deep collaboration transform collaborative sales from mere channel integration into a systematic fusion of technology, culture, and business logic.
Realizing Potential: When M&A Synergies Become a Business Reality
Looking back on SUSONITY’s journey of independent operation over the past year, a clear path of transformation from acquisition momentum to market driving force emerges.
- Using product innovation as a strategic thrust, SUSONITY transforms over six decades of technical expertise into differentiated products that address real pain points. From Xirallic® Leopard White automotive-grade pearlescent pigments to the ROBO CHROMATICS robot color system, it continuously expands the boundaries of material applications.
- Leveraging global exhibitions as a network, SUSONITY establishes brand presence on top platforms across every key industry and core market, capturing customer mindshare through consistent, high-quality market exposure.
- Anchoring on comprehensive service, from on-site demonstrations to formulation development support, from color trend forecasting to co-branded technical manuals, SUSONITY upgrades from selling materials to providing solutions, securing an irreplaceable position within the customer’s value chain.
- With integration and synergy as its wings, SUSONITY enables mutual flow of channels, production capacity, and technology between the Chinese and European markets, transforming acquired capabilities into organic advantages.
For Global New Material International, the strategic value of acquiring SUSONITY lies not in gaining a certain number of existing customers or technology patents, but in discovering a practical pathway to deeply integrate China’s new materials enterprises’ scale and cost advantages with technological expertise and service capabilities of a German premium materials brand. As the roar of machinery operating at full capacity across six global production sites resonates with the enthusiastic inquiries from customers at exhibitions in Paris, New York, and Shanghai, the commercial momentum of this cross-border acquisition is only just beginning to fully unfold.