Liu Shengyou, Deputy Secretary of the CPC Liuzhou Committee and Mayor of Liuzhou People’s Government, Paid a Visit to Chesir

December 31, 2025

On December 30, Liu Shengyou, Deputy Party Secretary of the CPC Liuzhou Committee and Mayor of Liuzhou People’s Government, led a delegation to visit Guangxi Chesir Pearl Material Co., LTD., a subsidiary of Global New Material International, to inspect the production and operation as well as industrial development. Zhou Fangchao, Vice President of Global New Material International and General Manager of Chesir, gave a detailed report on the company’s production and operation, collaborative innovation, global market layout and the introduction and cultivation of high-end talents.

During the visit, Liu Shengyou and his team went deep into the intelligent production plant of Chesir, inquired in detail about the product research and development process, technical advantages and market application scenarios, and focused on understanding the progress and achievements of Chesir in technological innovation breakthroughs, industrial planning and layout, high-end transformation, intelligent upgrading, green development, as well as the introduction of high-end talents and team building.

Liu said that industry is the foundation and strength of Liuzhou’s development, and the new materials industry, as an important support for strategic emerging industries, is a key means to promote industrial transformation and upgrading and cultivate new quality productive forces. Chesir, as a leading enterprise in the industry, has been deeply engaged in the field of pearlescent materials for many years, with deep technological accumulation, clear development positioning and abundant innovation momentum, and has broad prospects for development. Liu encouraged Chesir to be confident in development, seize industrial transformation and policy opportunities, on one hand, continuously increase investment in research and development, focus on the research and development and manufacturing of high-end products, constantly enhance core competitiveness, and continuously consolidate and lead the industry benchmark position in the niche field; On the other hand, attach great importance to the introduction and local cultivation of high-end talents, build high-quality innovation teams, and use talent advantages to lay a solid foundation for high-quality development.

Zhou Fangchao expressed his sincere gratitude to the party committees and governments at all levels for their long-term care and support. Zhou said that Chesir has always been rooted in the fertile industrial soil of Liuzhou, relying on local policy support and industrial resource advantages, continuously promoting technological innovation and industrial upgrading, and has achieved a series of breakthroughs in the research and development of high-end pearlescent materials, the construction of intelligent production lines, the establishment of green production systems and the expansion of global markets. The market share of core products has steadily increased and the brand influence has continued to expand.

In the next step, Chesir will build on its core industrial advantages, continuously enhance its innovation capabilities, accelerate the pace of transformation and upgrading, actively expand domestic and foreign markets, intensify the introduction of high-end talents and team building, continuously expand the industrial scale, promote the high-quality development of pearlescent materials industry, and continuously contribute to the high-quality development of Liuzhou’s economy and society.

Mo Yuhe, Vice Chairman of the Chinese People’s Political Consultative Conference of Liuzhou, Liu Bochen, Secretary-General of Liuzhou People’s Government, Chen Changxiao, Deputy Secretary-general of Liuzhou People’s Government, Wang Ying, Director of Liuzhou Development and Reform Committee, Li Qinglin, Director of Lizhou Bureau of Industry and Information Technology, Yang Qun, Director of Liuzhou Bureau of Ecology and Environment, Yang Zhigang, Director of Liuzhou Bureau of Commerce, Guan Weirong, Director of Liuzhou Bureau of Science and Technology, Wei Bo, Director of Inspection Office of Liuzhou People’s Government, Zhang Jincheng, Director of the Municipal Office for Reform and Development of Industrial Park, etc participated in the visit. Yang Yi, Party Secretary of the CPC Committee of Luzhai County, accompanied the visit.