Recently, SUSONITY, a premium brand under Global New Material International, successfully held the “SUSONITY Technology Exchange Meeting” during CHINACOAT 2025. The meeting, themed “From Electrification to Sensory Perception: CMF Design Drives Future Car Experience”, attracted a large number of designers, engineers and professionals from well-known enterprises in the automotive industry chain. The venue was packed and the atmosphere was lively, pushing the collision of industry ideas to new heights.
Get grip of trends: The core value of automotive is shifting from ‘performance’ to ‘experience’
As electric vehicle technology spreads rapidly, performance differences are narrowing, and the focus of competition in the automotive industry is increasingly shifting to providing users with unique emotional and sensory experiences. In this context, CMF (Color, Material, Surface Treatment) design has become the key to defining the next generation of automotive brand personality and customer perceived value. SUSONITY’s technical exchange meeting precisely hits the core of this industry evolution.
At the meeting, SUSONITY’s CMF expert team pointed out that future automotive interiors and exteriors will not only be carriers of functionality, but also mobile “Emotional Spaces”. The waves of electrification, intelligence and youthfulness have given rise to an urgent market demand for more futuristic, friendly and personalized color and material solutions.
Solution: SUSONITY responds to sensory demands with material innovation
In response to this trend, SUSONITY showcased its forward-looking CMF solutions at the exchange meeting, providing a solid technical footnote to its released trend predictions.
Leading the color trend: The launch of the CMF Color Inspiration series, Singularity, became the focus of the event. The collection dived deeply into the pursuit for simplicity, pure tech aesthetics, and the young consumer group’s desire for individual expression in electrification era, offering color options that are both futuristic and artistic, providing a new source of inspiration for automotive designers.
Defining high-end quality: The highly anticipated “Snow Leopard White” Pearl collection is interpreted in depth. With its unparalleled brilliance and pure texture, it can greatly enhance the luxury and recognition of car interior parts (such as the center console and steering wheel logo) and exterior paint, providing key material support for creating differentiated premium models.
The audience responded enthusiastically and went to the SUSONITY booth to have in-depth exchanges with its technical experts. Attendees from well-known automakers and design agencies said that SUSONITY’s solutions not only demonstrated top-notch material craftsmanship, but also reflected a deep understanding of future mobility experiences, providing valuable references for their current projects.