The three-day China International Coatings Show (CHINACOAT 2025) concluded successfully at the Shanghai New International Expo Center on November 27, 2025. With the core theme of “Material Innovation Empowering Industry Upgrading”, Global New Material International, for the first time, joined forces with its three brands – SUSONITY, Chesir, and CQV – to create a spectacular feast of material innovation, not only achieving a strong “breakthrough” of the brand, but also reaching multiple in-depth cooperation intentions with global industry partners，laying a solid foundation for future market expansion.
Three brands joined hands to build a complete innovation matrix
The global strategic layout and multi-brand synergy advantages of Global New Material International were clearly demonstrated at this exhibition. The three brands are not simply displayed side by side. Instead, they form complementary linkages based on their respective core competencies, building a three-dimensional innovation matrix that covers high-end technology leadership, all-scenario adaptation, and hard-core innovation support, fully demonstrating the group’s comprehensive strength and ecological layout in the field of functional materials.
Each of the three brands plays its own role and is closely linked. Through complementary product combinations, shared technical resources, and full coverage of application scenarios, they have formed a complete industrial layout of “high-end leadership + mass adaptation + special breakthroughs”, allowing global customers to directly experience the full-chain service capabilities of Global New Material International from basic materials to high-end solutions as well as the brand value of “one-stop solution for diverse needs”.
From “debut” to “leadership”, result far exceeded expectation
Looking back on the three-day event, Global New Material International has made a leap from “brilliant debut” to “trend-leading”. The booths of our three brands received more than a thousand professional visitors from dozens of countries and regions around the world, with a significant increase in the proportion of key customers. Remarkably, through in-depth on-site technical and business exchanges, the company reached clear follow-up intentions with several global leading enterprises in the fields of automobiles, high-end consumer electronics, industrial coating, etc., achieving a closed loop of “display, exchange, cooperation”.
The finale is not the end, and the journey of innovation continues
The conclusion of the exhibition marks the beginning of the next collaboration. The success of CHINACOAT 2025 is not only a collective display of the brands, but also an effective validation of GNMI’ international innovation strategy. We firmly believe that material innovation is the core engine driving the upgrading of the industry.
Thank you，every new and old friend visiting us. Although the event comes to an end, our exploration of color, material and the future never stops. Global New Material International is all set and looking forward to turning the sparks from the show into tangible cooperation results and embarking on a new empowering journey together with global partners.
Innovation and cooperation goes on. See you next time!