Global New Material International Holdings Limited (stock code:06616.HK), since its successful acquisition of Merck’s Surface Solutions business (now renamed SUSONITY), have efficiently achieved phased goals in terms of organizational structure and governance, business and technology integration, and achieved significant initial results in synergy.
(Photo:) The closing ceremony of Global New Material International ‘s acquisition of German Merck SUSONITY was held on July 31, 2025. Su Ertian,Chairman and Chief Executive Officer of Global New Material International (right), Belen Garijo,Merck’s Chairman and Chief Executive Officer (middle), and Kai Beckmann,Merck’s Board Member and Chief Executive Officer of the electronics business (left),attended the ceremony.
The acquisition is a key step in the global strategy of Global New Material International. Through integration, SUSONITY will be upgraded from a surface solutions provider to a “full-scenario application technology ecosystem platform that integrates technology, innovation and sustainability”. To maximize the value of integration, GNMI initiated the governance structure of Integration Steering Committee as of the closing date and continued to advance the integration plan in depth. At present, key progress has been made in three core areas of integration:
01
The organization is well-structured and governance is carried out in order
Based on the principle of global operation and deep localization, Global New Material International has completed organizational optimization from group to division to region, with key positions in place and clear boundaries of responsibilities; At the same time, the meeting and decision-making process was improved, and a regular cross-regional collaboration mechanism was formed to ensure that the strategy was implemented and executed in a closed loop, and to continuously enhance governance efficiency and transparency.
02
Integrate priorities to operate efficiently and achieve goals of key node
Accelerate Cross-selling: GNMI has initially completed the integration of the group’s product portfolio and developed a joint market entry strategy. At present, sales teams of GNMI and SUSONITY are launching joint solutions for key industries and core customers, jointly serving global strategic customers such as new energy vehicles and cosmetics, and are advancing simultaneously in multiple regional markets, with synergy beginning to emerge.
(Photo: SUSONITY’s first appearance at K Show in Germany after joining Global New Material International)
Capacity layout for cosmetic actives and other functional high-tech materials in China: As a key step to enhance the resilience and cost competitiveness of the global supply chain, Global New Material International has properly developed a plan to transfer the production capacity of cosmetic actives and other functional high-tech materials to China, laying a solid foundation for the subsequent acceleration of the commercialization of intellectual property rights, rapid realization of large-scale production, and efficient service to the Asia-Pacific and global markets.
Promote synthetic mica applications: Relying on GNMI’s large-scale “intelligent” manufacturing and agile application development capabilities, we will continue to expand synthetic mica’s application boundaries in high-end industries such as high-performance insulating materials, aerospace, electronics and special coatings, in addition to its core application in pearlescent materials, and market transformation is accelerating.
Cultural integration: Cultural integration is the core issue of cross-cultural integration. Global New Material International, based on the principle of “respecting differences and playing to strengths”, would not rush to pursue formal “comprehensive integration”, would not adopt a “one-size-fits-all” integration model, but hopes to create a win-win situation. The company believes that this model of “moderate independence + deep synergy” will enable the Chinese and foreign management teams around the world to form complementary synergy and ultimately maximize synergy value.
Through integration and synergy, Global New Material International’s business scale will continue to expand. At the same time, a stable team will also contribute to better inheritance and development of the company’s technology and culture. Build Global New Material International’s global leadership on the solid foundation of SUSONITY.
(Photo: Su Ertian, Board Chairman of Global New Material International, led a delegation to visit SUSONITY Japan and took photos with Japanese management team and core employees.)
03
Technology integration and market synergy accelerate innovation as the engine of future growth
Both R&D teams have initiated multiple joint R&D and customer co-creation projects, committed to combining SUSONITY ‘cutting-edge technology with GNMI’s large-scale production and application development capabilities, focusing on key tracks such as automotive coatings, cosmetic active/pigment, electronic and functional materials, strengthening the “market-driven, demand-oriented” R&D mechanism, we will continue to shorten the transition chain from laboratory to market and drive medium – to long-term growth through innovation.
Su Ertian, Chairman and Chief Executive Officer of Global New Material International Holdings Limited, said, “Integration is not a simple addition, but a system upgrade centered on customer value.” We have laid a solid foundation in organization and governance, implemented priorities, and strengthened momentum in R&D and innovation. The phased results have laid a solid foundation for the next step of high-quality growth.”
The smooth progress of this integration marked a solid step forward for GNMI on its path to becoming a global leader in functional materials.