[Company News] On November 24th, 2025 Coatings Industry Summit with the theme of “Efficient Innovation, Link the Globe Intelligently” was grandly held in Shanghai, where industry elites and experts gathered to discuss the development of the industry. At the summit, Guangxi Chesir Pearl Material Co., LTD., a subsidiary of Global New Material International, won “2025 Premium Quality Supplier Award of Raw Materials for Coatings – Pigments and Fillers”.

The awards were evaluated by a professional judging panel composed of purchasing directors and technical directors of paint companies, who screened and evaluated from multiple dimensions such as product quality, service response, technological innovation, and supply chain stability. Against the backdrop of intensified competition in the coatings industry in 2025, Chesir has always adhered to the bottom line of brand quality, fully promoted high-quality and sustainable development of the enterprise through innovative means such as technology and market, and actively met the challenges and opportunities brought by industry transformation by cultivating new quality productivity. This award is a powerful affirmation of the company’s development path.

Chesir always takes technological innovation as its core, closely follows the low-carbon, functional and personalized development direction of the coatings industry, continuously breaks through core technical problems, creates high-quality products suitable for multiple application scenarios, and builds a competitive foundation with innovative achievements that meet market demands. At the same time, Chesir adheres to the “customer-centric” philosophy, builds an efficient response service system, provides customized solutions for customers, and wins market trust with professional services.
In terms of supply chain construction, relying on the resource advantages accumulated by the parent company’s global strategic layout and precise cross-border mergers and acquisitions, Chesir has built a global production and logistics network. Through production capacity synergy at multiple production sites globally and scientific supply chain management, it has achieved stable supply to the global market, demonstrating strong risk resistance and fulfillment guarantee capabilities. This combined strength of “technology + service + supply chain” not only meets the core criteria of the award selection, but also becomes the key to stand out in the fierce market competition.
This award is both an honor and motivation. In the future, Chesir will continue to uphold the customer-centric philosophy, explore the advantages of technological innovation, enhance service guarantee capabilities, continuously iterate products and services to meet the multi-dimensional demands of the market, and create greater value for customers. During the same period, Chesir also participated in the procurement matching summit and conducted business negotiations with domestic and foreign paint enterprises to further expand cooperation space.
