2025 Pacific Coating Show opened in Jakarta, Indonesia on October 29, 2025. As one of the most influential industry events in Southeast Asia, this event brought together suppliers and technical experts from the global coatings industry. Guangxi Chesir Pearl Material Co., LTD., a subsidiary of Global New Material International, brought high-end pearlescent material products and eco-friendly coating color solutions to the exhibition. Many customers, industry partners, professionals and media came to visit and make inquiry.

At booth [C42], Chesir team introduced the features of various series of products through physical samples, application demonstrations, etc., showcasing our technical strength in the field of pearlescent materials and receiving high praise. The atmosphere was lively and there were continuous interactions.
The products on display this time are not only brilliant in color and excellent in quality, but also achieve breakthroughs in environmental protection, durability and application diversity. It can be widely adapted to various coating scenarios such as industrial coating, architectural decoration, automotive appearance, home appliance casing, ink printing, etc., meeting the demands of different fields for high-end color effects and environmental protection standards, providing customers with color solutions that are both aesthetically valuable and environmentally friendly.

The coatings market in Indonesia and Southeast Asia is growing rapidly and has great potentials, making it an important strategic market for Chesir. During the exhibition, Chesir technology expert team discussed cutting-edge technologies with customers, agents and industry peers from Indonesia and neighboring countries, seeking deeper and broader cooperation opportunities. The participation to this show brought Chesir closer to local customers and a deeper understanding of regional needs.

With the growing emphasis on environmental protection and sustainable development on a global scale, as a pioneer in the field of color solutions, Chesir has always deeply integrated the concept of sustainable development into the entire chain of product research and development, production and manufacturing to business operations. From raw material selection, process optimization to resource recycling,we are committed to creating innovative color solutions that are both outstanding in performance and environmentally friendly for customers, meeting the market’s demand for high-quality products and injecting practical impetus into the sustainable development of the industry.
Chesir once again conveyed its brand philosophy of “Empowering a better future with materials” to Southeast Asia and the global market. In the future, Chesir will continue to increase its investment in research and development,constantly introduce better quality and more environmentally friendly products, actively expand the global market, and work with partners to contribute to creating a more colorful and sustainable future for the coatings industry.
