\u201cIn our first year, we proved that SUSONITY can stand firm. In our second year, we must advance more steadily, grow stronger, and reach further.\u201d
\u2014\u2014Su Ertian, Chairman and CEO of GNMI<\/p>\n\n
On 13 August 2026, SUSONITY, a subsidiary of Global New Material International (06616.HK), held a staff event in Germany to mark its first anniversary of global synergy after acquisition. Su Ertian, Chairman of the Board and Chief Executive Officer of Global New Material International, delivered a speech via video. SUSONITY\u2019s global management teams from Commercial, Innovation & Application, Supply Chain and other functions jointly reviewed the past year’s progress and held discussions with frontline employees.<\/strong><\/p>\n\n This anniversary event serves both as a comprehensive review of the smooth transition and synergistic progress following the closing of the acquisition, and as a renewed mobilization for the growth objectives of the next phase. For Global New Material International, the completion of the merger and acquisition is not the end goal; rather, ensuring more robust operations, the effective implementation of synergies, and the continuous translation of innovation into tangible results are the key metrics for measuring value creation on a global scale.<\/p>\n\n Since the completion of closing on July 31, 2025, the Group has been advancing integration across five key areas\u2014marketing, production and quality, procurement and supply chain, R&D and technology, and human resources\u2014while respecting the legacy of the SUSONITY brand, its customer relationships, and its professional team. In just one year, the focus of the integration has gradually shifted from \u201censuring business continuity\u201d to \u201cunleashing synergy value.\u201d<\/p>\n\n Looking back at the key milestones of the past twelve months, Global New Material International\u2019s integration efforts have not proceeded along a single track, but have unfolded simultaneously across operations, organization, marketing, innovation, and global layout.<\/p>\n\n The quality of a merger and acquisition integration is not measured by the number of slogans, but by whether the business remains stable, whether customers continue to receive value, whether the team is willing to move forward together, and whether synergies can be translated into orders, innovation, and growth. On the occasion of the first anniversary, achievements can be summarized as \u201cholding stable on three fronts and driving growth in three areas\u201d.<\/p>\n\n Stabilizing Operations | Production facilities in Germany, the United States, and Japan continue to operate stably and efficiently, ensuring a smooth transition in production, supply, and market operations following the closing of acquisition. The Group is simultaneously aligning quality, safety, compliance, and sustainability requirements to ensure that global operations are built on a consistent and traceable management foundation.<\/p>\n\n Stabilizing Customers | Core customer relationships remain stable, and customer interactions and brand commitments are being upheld; leveraging the professional services of local teams and the synergized support of the Group\u2019s global network, efforts to respond to customer needs, deliver samples, and obtain product certifications are continuously progressing across multiple regions.<\/p>\n\n Stabilizing Teams\uff5cCompany operational data shows that the global workforce has seen net growth compared to pre-merger levels. Through two rounds of cross-regional visits, ongoing communication among management, and a delegation mechanism that respects professional judgment, teams from different markets and cultural backgrounds have gradually developed a common language.<\/p>\n\n Growing Synergy | The first batch of regional synergized orders has been finalized, and cross-selling of products such as natural mica and synthetic mica is proceeding smoothly. While maintaining the respective brand identities and areas of expertise, SUSONITY, CHESIR, and CQV have begun working together to serve global customers with a more comprehensive product portfolio.<\/p>\n\n Growing Innovation | Following the opening of Innovation and the Application Center in Frankfurt, regional centers in Germany, the United States, Japan, and China have further strengthened their synergistic R&D and application support. The STELLA concept banknote, jointly developed by SUSONITY as a member of the project team, won the \u201cBest New House Note\u201d award at the 2026 IACA Excellence in Currency Awards, demonstrating the innovative application capabilities of effect materials in the field of high-security printing.<\/p>\n\n Growing Footprint\uff5cWith the establishment of a branch in India, the company has added a local foothold in emerging markets; the Group\u2019s manufacturing, R&D, and application network spanning Asia, Europe, and North America has been further integrated, forming a multi-node layout that spans from technology R&D and large-scale manufacturing to customer-centered application services.<\/p>\n\n In his video address, Su Ertian first expressed his gratitude to employees worldwide for their efforts over the past year in ensuring safe production, consistent quality, reliable delivery, and customer trust. He noted that SUSONITY\u2019s long-standing achievements in technology, customer relations, quality, and brand reputation form a crucial foundation for Global New Material International\u2019s globalization capabilities and serve as the starting point for the Group\u2019s continued investment and joint value creation.<\/p>\n\n \u201cJoint creation, rather than simple assimilation\u201d does not imply lowering the bar for synergy, but rather avoiding the replacement of professional strengths with simple assimilation: under a shared strategy, governance standards, and long-term goals, we respect regional differences and the teams that best understand customers and processes, allowing professional judgment and global resources to mutually reinforce one another. The Group will continue to refine its delegation and synergy mechanisms to provide resource support for SUSONITY\u2019s ongoing innovation, customer service, and talent development.<\/p>\n\n Based on this philosophy, Global New Material International will drive SUSONITY, CHESIR, and CQV to deepen their synergy while maintaining brand independence and market recognition, thereby forming a global brand matrix of mutually independent entities with complementary strengths. The goal of integration is not to make different teams identical, but to enable their respective strengths to generate greater customer value on a shared platform.<\/p>\n\n Looking ahead to the next five years, Su Ertian has proposed the Compass strategy, which sets a clear direction for SUSONITY\u2019s next phase of development through four strategic pillars:<\/p>\n\n These four pillars span the entire value chain\u2014from R&D and production to marketing and service. Entering the second year, the team needs to translate customer needs into validated results more quickly, transform the global technology portfolio into localized solutions more rapidly, turn synergy projects into scalable growth more efficiently, and embed the established integration mechanisms into the day-to-day organizational capabilities.<\/p>\n\n \u201cIn our first year, we proved that SUSONITY can stand firm. In our second year, we must prove that we can run.\u201d<\/strong><\/p>\n\n Standing firm is a testament to our resilience in M&A integration; moving forward means driving growth through faster innovation, stronger synergy, and closer customer engagement. Looking ahead, Global New Material International will continue to strengthen its global capabilities through long-term investment, respond to diverse market demands with high-quality and sustainable solutions, and work hand in hand with customers, employees, and partners to continuously transform synergistic value into tangible, sustainable growth.<\/p>\n\n SUSONITY will also continue to uphold its brand proposition, \u201cBeyond Effects. Infinite Possibilities\u201d, using innovative materials to unlock new applications and working with global partners to expand the possibilities of surface solutions.<\/p>\n\n \u201cIn our first year, we proved that SUSONITY can stand firm. In our second year, we must prove that we can run.\u201d \u201cIn our first year, we proved that SUSONITY can stand firm. In our second year, we must advance more steadily, grow stronger, and reach further.\u201d\u2014\u2014Su Ertian, Chairman and CEO of GNMI On 13 […]<\/p>\n","protected":false},"author":5,"featured_media":10246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-10250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"meta_box":[],"_links":{"self":[{"href":"http:\/\/www.chesir.com\/en\/wp-json\/wp\/v2\/posts\/10250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.chesir.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.chesir.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.chesir.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.chesir.com\/en\/wp-json\/wp\/v2\/comments?post=10250"}],"version-history":[{"count":1,"href":"http:\/\/www.chesir.com\/en\/wp-json\/wp\/v2\/posts\/10250\/revisions"}],"predecessor-version":[{"id":10251,"href":"http:\/\/www.chesir.com\/en\/wp-json\/wp\/v2\/posts\/10250\/revisions\/10251"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.chesir.com\/en\/wp-json\/wp\/v2\/media\/10246"}],"wp:attachment":[{"href":"http:\/\/www.chesir.com\/en\/wp-json\/wp\/v2\/media?parent=10250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.chesir.com\/en\/wp-json\/wp\/v2\/categories?post=10250"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.chesir.com\/en\/wp-json\/wp\/v2\/tags?post=10250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/www.chesir.net\/wp-content\/uploads\/2026\/08\/cdbe313de655e1f447e4d6666d9a6c6e.jpg\")
<\/figure>\n\nBusiness Continuity
Stable integration of global production, supply, and customer service<\/td>Synergy Implementation
Orderly progress of cross-brand synergy and cross-selling<\/td>Enhanced Capabilities
Continuous improvement of innovation platforms and service networks in emerging markets<\/td><\/tr><\/tbody><\/table><\/figure>\n\n01\uff5cOne-Year Timeline: From Completion of the Closing to Synergistic Growth<\/strong><\/h1>\n\n
Time<\/strong><\/td> Key Progress<\/strong><\/td><\/tr> 2025.07.31<\/strong><\/td> Acquisition Completed | The closing of Merck\u2019s global Surface Solutions business has been completed; the production facilities in Gernsheim, Germany, Savannah, U.S., and Onahama, Japan, have been integrated into the Group\u2019s global operations and will serve as regional manufacturing and supply hubs.<\/td><\/tr> 2025.08.01<\/strong><\/td> Embarking on a Journey of Joint Creation | SUSONITY held its first global employee communication session since its independent operation, stabilizing expectations with the philosophy of \u201cjoint creation rather than simple assimilation\u201d and prioritizing the continuity of safety, quality, delivery, and customer service.<\/td><\/tr> 2025.09.01<\/strong><\/td> Implementation of Mechanisms | The Global Management Conference defined five integration systems\u2014Marketing, Production and Quality, Procurement and Supply Chain, R&D and Technology, and Human Resources\u2014marking the transition of synergy from consensus-based efforts to institutionalized implementation.<\/td><\/tr> 2025.10\u2014<\/strong>2026.03<\/strong><\/td> Launch of Synergized Orders | Cross-brand cross-selling of natural mica and synthetic mica is proceeding in batches; the first batch of products has been delivered, and subsequent plans are being implemented. Product complementarity is beginning to translate into market opportunities.<\/td><\/tr> 2025.12\uff0f<\/strong>2026.02<\/strong><\/td> Team Exchange Visits | Cross-regional teams conducted two rounds of reciprocal visits and on-site exchanges to deepen their understanding of customer needs, product applications, quality standards, and operational processes, laying the organizational foundation for accelerated synergy.<\/td><\/tr> 2026.05\u201406<\/strong><\/td> Innovation Network Upgrade | The Frankfurt Innovation and Application Center has completed its relocation and is now officially in operation. As a European innovation hub, it will work in synergy with regional centers in the U.S., Japan, and China to serve global customers.<\/td><\/tr> 2026.06<\/strong><\/td> Expanding Market Reach | SUSONITY formally establishes its India branch, further strengthening its capabilities in local market responsiveness, supply chain synergy, procurement, quality support and regulatory support.<\/td><\/tr> 2026.08.13<\/strong><\/td> Anniversary Review | The German team held a one-year anniversary event for employees, during which Su Ertian unveiled the five-year Compass strategy via video, marking the official transition of the company\u2019s integration efforts from a phase of \u201cstanding firm\u201d to \u201crunning\u201d.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n 02\uff5cOne-Year Integration Review: Holding Stable on Three Fronts While Driving Growth in Three Areas<\/strong><\/h1>\n\n
Holding Stable on Three Fronts<\/strong><\/h2>\n\n
Driving Growth in Three Areas<\/strong><\/h2>\n\n
03\uff5cSu Ertian’s Video Address: Joint Creation, Rather than Simple Assimilation<\/strong><\/h1>\n\n
04\uff5cYear Two: Following the Compass from Standing Firm to Running<\/strong><\/h1>\n\n
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